Sammie-Jo has more than 150,000 TikTok followers (Image: Sammie-Jo Hailford) I'm here for no judgement and I help people daily on this app with my beauty movement that I started, and the brows are all part of that. I'm here explaining to people and helping them grow their confidence to be themselves, not take judgement off anyone else, embrace their natural beauty, embrace the way they want to express themselves. "I don't agree with the beauty industry, I don't believe what it teaches people. I talk a lot about mental health and the beauty industry and what it does to mental health and young girls and young boys and their self-esteem.
Sammie-Jo, who has lived in the area for three years, can be heard saying in the video: "I've started a beauty movement called BROWS and BROWS stands for Beauty Redefined or We Suffer. Read more: Grimsby mum with 'Britain's biggest eyebrows' shows followers how she looks without them She said she has been helping people daily on TikTok through a beauty movement she created, dubbed BROWS, which stands for Beauty Redefined or We Suffer. Sammie said she decided to sport the eyebrows in a bid to challenge the beauty industry as she "doesn't agree" with it and the impact it has on people's mental health. Sammie-Jo Hailford, 27, took to her TikTok account today (Wednesday, August 3) - where she has 154,300 followers - to speak to her followers on a live video, addressing the big black brows that she is so well known for. The Grimsby woman who went viral on social media for her huge black eyebrows has spoken out on why she made the decision to style her brows as she does - and it's all for a good cause.
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